SNUS MARKET ANALYSIS
Key players in Global Snus Market
The global snus market players are adopting various strategies to maintain leading position in market such as merger, acquisition, partnership, product innovation. Swedish Match AB in 2016 had acquired V2 Tobacco, a privately held smokeless tobacco company operating in Denmark, for an undisclosed amount of money. V2 Tobacco possesses a modern and adaptable production, which allows Swedish Match an improved flexibility and expanded opportunities to adapt to changing consumer desires and hence Swedish Match has acquired 100% of the shares in the V2 Tobacco’s production, sales and marketing in Denmark.
The various players in the global snus market include, Altria Group, Inc., British American Tobacco plc, Imperial Brands PLC, Fiedler & Lundgren AB, Taboca AS, Swedish Match AB and Gotlandssnus AB.
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