SNAIL BEAUTY PRODUCTS MARKET ANALYSIS

Global snail beauty products market was valued at US$ 555.9 Million in 2022 and is projected to  reach at US$ 1,232.7 Million, exhibiting a CAGR of 10.47% during forecast period (2023- 2030).

Global Snail Beauty Products Market- Drivers

Increasing inclination of middle age people towards grooming and skin care

Snail mucus is used in preparation of  serums, facial masks, moisturizers, and fading creams that  are mainly used to treat dry skin, wrinkles, stretch marks, acne & rosacea, age spots, burns, scars, razor bumps, and flat warts. Factors such as increasing inclination of middle age population towards grooming, shifting preference of people towards natural skin enhancing ingredients, and rising snail farming is expected to drive growth of global snail beauty products market.

According to Indian Brand Equity Foundation, in February 2022, According to a top executive of beauty and wellness online e-commerce giant Nykaa, India is set to overtake several European nations and become the world's fifth largest market very soon. During a panel discussion at Investcorp Global Conversations, Nykaa executive chairperson, MD, and CEO Falguni Nayar remarked that the fashion industry in India is becoming more organised, compared to the current level of 80-85% unorganised. She said that, "If you look at fashion with the size and scale that the fashion market has in India, it is the third largest market in the world and a lot of it is unorganised but it has shifted. At the beginning 80-85 per cent of the market is unorganised but it is getting very rapidly organised”. She stated that the fashion industry is expanding into modern trade as well as online.

Rising popularity of snail mucus in beauty products

Among product type, anti-ageing cream segment generated highest revenue in global snail beauty products market in 2022. Snail mucus stimulates the formation of collagen and elastin that repairs damaged skin, and restores skin hydration. Snail mucus is used in production of beauty products. Increasing demand for snail creams from middle age population is the prime driver for market growth. For instance, According to United Nation survey, in 2021, about 65% of world population is under age group of 15 to 64 years. Such huge population base is expected to boost growth of anti-ageing cream segment, and this is expected to drive global snail beauty products market.

Global Snail Beauty Products Market- Restraint

Rising concerns related to animal welfare and limitations related to snail beauty products

Snail slimy mucus  has many beneficial properties for the skin such as  it stimulates skin repair and skin healing, and also protects the skin. However, it has some limitation when it is used in beauty products such as  few people are allergic  to snails or mollusks and thus, these people will not use  snail mucus beauty products. By following rules and regulations of animal welfare organization manufacturer can counter this restraint. For instance, in 2021, Animal Welfare Fondation launched its three-year theme ‘Breeding for Better Welfare’, a wide-spanning theme encompassing serious welfare issues across a range of species. As well as guiding AWF to fund meaningful research, the theme also contributes to AWF’s activities of discussion and debate.

Global Snail Beauty Products Market- Segmentation

Global snail beauty products market is segmented into product type, distribution channel, and region. By product type, market is segmented into cell renewal cream, multi-functional cream, anti-acne cream, sheet masks (Face Masks, Eye Masks, and Others), anti-ageing cream, anti-wrinkle cream/serums, and others. By distribution channel, market is segmented into supermarkets, hypermarkets, speciality stores, online, and others. By Region, global snail beauty products market is segmented into Asia Pacific, North America, Latin America, Middle East, Africa, and Europe. Anti-aging cream dominated the global snail beauty market.

Global Snail Beauty Products Market- Regional Analysis

Asia Pacific held highest revenue share 35% in the global snail beauty products market in 2022, and it is projected to maintain its dominance throughout the forecast period. In Asia Pacific, South Korea contributed highest revenue share in the regional market. Consumer preferences towards natural skincare ingredients and growing cosmetic industry in the region is boosting  snail beauty products market. According to South Korean government, in terms of sales in the world. Moreover, increasing popularity of snail spas in Thailand, Korea, and Japan is also boosting demand for snail beauty products in the region.

North America region is expected to be the fastest growing region, exhibiting CAGR of 11.23% over the forecast period. In North America, the U.S. is projected to witness significant growth in the regional snail beauty products market over the forecast period. In July 2022. CVC Pharmacy, a subsidiary of U.S.-based Retail and Healthcare Company named CVC Health, launched a new skin care centre in that features a wholly owned “shop-in-shop” beauty experience in order to bring enhanced access to skin health innovations.

Figure 1. Global Snail Beauty Products Market Share, By Region, 2022

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Figure 2. Global Snail Beauty Products Market Share, By Product Type, 2022

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Anti-aging creams segment held highest revenue share of 35% in the product type and the segment is projected to maintain its dominance throughout the forecast period. Cell renewal cream is projected to be the fastest growing segment in terms of demand in the market during the forecast period.

Global Snail Beauty Products Market- Impact of Coronavirus (Covid-19) Pandemic

The Covid-19 Pandemic has Mixed impact on global snail beauty products market, due to lockdown across the globe. Distribution channels were shutdown. . Hypermarkets, supermarkets, speciality stores, import export activities, spas, and salons were also shutdown during pandemic. Online purchasing  was increased in pandemic. This affected the sales of snail beauty products and the market sale was decreased in covid-19 pandemic. According to United Nations Conference on Trade and Development survey, on October 2020, the survey, entitled “COVID-19 and E-commerce”, examined how the pandemic has changed the way consumers use e-commerce and digital solutions. It covered Brazil, China, Germany, Italy, the Republic of Korea, Russian Federation, South Africa, Switzerland and Turkey. Following the pandemic, more than half of the survey’s respondents now shop online more frequently and rely on the internet more for news, health-related information and digital entertainment. Consumers in emerging economies have made the greatest shift to online shopping, the survey shows.

Global Snail Beauty Products Market- Recent Development

In May 2022, COSRX, a beauty product company, launched a RX– highly concentrated serums named ‘The Vitamin C Serum’, ‘The Niacinamide 15 Serum’, and ‘The Hyluronic Acid 3 Serum’. All these serums were sold within 24 hours of launching.

In March 2022, COSRX conducted a #SnailDance Campaign and  had more than 6.3 million views on campaign. Participants showed their love for the Advanced Snail 96 Mucin Power Essence in creative ways.

In September 2022, KENRA Professional, Kenra Professional, a professional leader in both styling and education, is thrilled to join the curly community with their newest product collection: AllCurl™. This range was created to help all curls achieve their styles every day, while broadening awareness and extending education around styling all curl types.

On May 2021, COSRX launched a new product – One-step pads and Full Fit Propolis Ampoule - have turned into one awesome product. To respond to global customers' request, a daily toner pad soaked in Full Fit Propolis Light Ampoule has been launched!

Major Players in the Global Snail Beauty Products Market-

The major players operating in global snail beauty products market include Mizon, COSRX, KENRA Professional, DRAN Co. Ltd., Owlcare Co. Ltd., and Laboratories Portugal S.R.L., KENRA Professional

Market Definition:

Snail naturally secretes slimy mucus/snail extract (Helix aspersa muller glycoconjugates) to protect themselves from cuts, bacteria, and UV (Ultraviolet radiation) ray. This protective slimy mucus is enriched with beauty enhancers such as hyaluronic acid, glycolic acid, elastin, glycoprotein enzymes, anti-microbial, copper peptides, and others. In ancient time in Greece, snail mucus was applied on wounded or burned skin in order to enhance skin healing.