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North America has established itself as the dominant region in the global smoking cessation and nicotine de-addiction products market with an estimated market share of 40.2 % in 2024. The U.S. accounts for the lion's share of the North American market. This is driven by growing health consciousness among consumers and strong regulatory guidelines around tobacco control. Government initiatives such as imposing high taxes on cigarettes along with effective anti-tobacco campaigns have raised awareness about the dangers of smoking. Some states have even banned indoor smoking in public places which has encouraged many smokers to quit.
The Asia Pacific region is positioned as the fastest growing market for smoking cessation and nicotine de-addiction products globally. China accounts for the lion’s share of the overall Asia Pacific market due to its large population of smokers. In recent years, the country has implemented new regulations on tobacco control and public awareness drives to promote a healthy lifestyle. This is encouraging Chinese smokers to opt for alternative nicotine delivery products. Furthermore, India and other Southeast Asian nations are also contributing significantly to the regional market growth.
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