SMOKING CESSATION AND NICOTINE DE-ADDICTION PRODUCTS MARKET ANALYSIS

Smoking Cessation and Nicotine De-addiction Products Market Size and Trends

The Global Smoking Cessation and Nicotine De-addiction Products Market is estimated to be valued at USD 16.55 Bn in 2024 and is expected to reach USD 50.10 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 17.1% from 2024 to 2031.

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Increasing health concerns related to smoking, rising awareness about available smoking cessation products, and initiatives by public and private organizations to curb tobacco consumption are major factors fueling demand.

The market is witnessing positive trends with more people looking to quit smoking and reduce tobacco consumption. Growth in digital platforms promoting anti-smoking campaigns and availability of various nicotine replacement therapies and e-cigarettes are giving consumers multiple options to choose from for their nicotine de-addiction needs. This is expected to drive further uptake of smoking cessation products during the forecast period.

Rising awareness about health hazards of smoking

With extensive research highlighting the ill-effects of smoking on human health, awareness about smoking-related diseases has increased significantly among the global population in recent years. Various healthcare organizations and anti-tobacco advocacy groups have launched education initiatives through multiple channels to educate people, especially the youth, about direct correlation between smoking and life-threatening conditions like lung cancer, respiratory diseases, cardiovascular problems and more. Governments of many countries have made it mandatory to print pictorial warnings on tobacco product packages informing consumers about health risks. Mass media campaigns regularly caution people against taking up smoking through impactful messages. Studies have found that such awareness campaigns have convinced many current smokers to try quitting and also discouraged potential new users from picking up the habit. As people increasingly recognize smoking as a serious risk factor for diseases rather than just a casual habit, the motivation to seek cessation products and therapies is seen to rise proportionately across global markets. For instance, in 2021, the Global Adult Tobacco Survey (GATS) in India indicated a notable increase in awareness about the harmful effects of tobacco between 2009-2010 (GATS I) and 2015-2016 (GATS II). Key findings show that awareness levels varied significantly across demographics such as age, gender, education, wealth, urban-rural divide, and regional disparities. Overall, awareness among smokers, smokeless tobacco users, and non-users increased, with significant improvements observed in gender, age groups, residential areas, and geographical regions. However, comprehensive awareness remains suboptimal, suggesting the need for targeted health campaigns focusing on regional disparities, adopting a gender-neutral approach, and targeting younger populations.

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Increasing consumption of tobacco products

Rising tobacco consumption worldwide has become a major public health issue. According to the WHO, over 1.3 billion people use tobacco globally with over 8 million deaths attributed to direct tobacco use annually. The health consequences of tobacco use such as cancers, cardiovascular, and respiratory diseases have seen steady rise. This is prompting many smokers to think about quitting smoking. At the same time, governments and health agencies across nations are promoting effective smoking cessation programs to help current smokers quit tobacco. All of these factors are directly fueling the growth of the global smoking cessation and nicotine de-addiction products industry. As per recent data published by CDC, nearly 70% of current U.S. adult smokers said they want to quit completely in 2020, up from 50-60% over the last decade. This shows that more smokers are willing to adopt de-addiction methods like nicotine replacement therapy and e-cigarettes. Major players in the industry are tapping into this opportunity by continuously expanding their product portfolios to suit diverse needs of smokers.