SMOKELESS PRODUCTS MARKET ANALYSIS
Key player operating in the global smokeless products market are focused on various growth strategies such as mergers & acquisitions in order to strengthen their market presence. For instance, in June 2019, Altria Group acquired 80% ownership of certain companies of Burger Söhne Holding AG (Switzerland-based tobacco company) that will commercialize ‘On!’ products worldwide. ‘On!’ is an oral tobacco derived nicotine pouch product. The acquisition will help Altria Group to expand its smokeless tobacco product portfolio.
Players operating in the global smokeless products market are focused on adopting various growth strategies such as partnerships & collaborations, in order to strengthen their market presence. For instance, in 2015, Swisher International appointed Asia Marketing Services (AMS), a Taiwan-based company which is into marketing and promotion of imported tobacco products, as an independent sales representative for the domestic and duty free market in Asia.
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