SMOKELESS PRODUCTS MARKET ANALYSIS

Smokeless Products Market – Insights

Moist snuff is finely grated dry tobacco mixed with flavors, salts, water, and humidifying agents, and offered in loose form or pouches. American moist snuff is usually fermented and kept for maturation at room temperature. Snus is moist snuff produced in Sweden consisting of air-dried ground tobacco along with flavoring, water, salt, and taste additives which are then pasteurized by heating and kept cool to avoid ageing. Furthermore, owing to rising awareness regarding life threatening effects of tobacco such as cancer, consumers are preferring tobacco-free smokeless products such as tobacco-free nicotine pouches and tobacco-free and nicotine-free pouches. Key players operating in the smokeless products market are focused on offering tobacco-free products in various flavors to expand their consumer base. For instance, Swedish Match North Europe AB offers ZYN tobacco-free nicotine white pouches in various flavors including mint, lemon, orange, and espressino among others. British American Tobacco UK Limited offers tobacco-free nicotine pouches under the name ‘LYFT’ in various flavors such as mint and berry. Moreover, Helix Innovations LLC offers it under the brand name ON! with 7 different flavors including berry, citrus, original, coffee, cinnamon, mint and wintergreen. Rogue Holdings, LLC offers tobacco-free and sugar free nicotine products in flavors such as mango, peppermint and honey lemon. The market is expected to reach US$ 13,294.6 million by the end of 2027, exhibiting a CAGR of 3.0% over the forecast period.

Key player operating in the global smokeless products market are focused on various growth strategies such as mergers & acquisitions in order to strengthen their market presence. For instance, in June 2019, Altria Group acquired 80% ownership of certain companies of Burger Söhne Holding AG (Switzerland-based tobacco company) that will commercialize ‘On!’ products worldwide. ‘On!’ is an oral tobacco derived nicotine pouch product. The acquisition will help Altria Group to expand its smokeless tobacco product portfolio.

Various social factors such as popularity among youth, religious opinions, and misconceptions about health benefits of using smokeless tobacco are affecting the global smokeless products market growth. For instance, according to an article published in the International Journal of High Risk Behaviors & Addiction, use of tobacco is forbidden in Islam. Religious opinions influence the use of tobacco across the globe, and especially in Middle-eastern countries such as Iran, Saudi Arabia, Oman, and UAE where smokeless tobacco consumption is low due to religious beliefs.

The global smokeless products market was valued at US$ 10,228.4 million in 2018 and is expected to exhibit a CAGR of 3.0% in terms of revenue, over the forecast period (2019-2027).

Figure 1. Global Smokeless Products Market Share (%), By Region, 2018

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Source: Coherent Market Insights, 2018

North America accounted for the largest market share of around 42% in 2018 owing to increasing sale of smokeless products in the region. For instance, according to Centers for Disease Control and Prevention, U.S., the total amount of smokeless tobacco products sold in the U.S. was 127.81 million pounds in 2014 which increased to 129.36 million pounds in 2015. According to the same source, three companies – British American Tobacco, Swedish Match, and Altria Group Inc. accounted for around 98% of the U.S. smokeless tobacco market with combined sales revenue of more than US$ 6 billion.

Figure 2. Global Smokeless Products Market Share (%), By Distribution Channel, 2018

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Source: Coherent Market Insights, 2018

Among distribution channel, the convenience stores segment accounted for the largest maket share of 84.1% in 2018 in the global smokeless products market. Convenience stores are usually small businesses that periodically need to replenish their stock. Convenience stores are generally more expensive than supermarkets and order small quantities at higher per unit prices. Convenience stores are primarily frequented by local residents, as operating hours of these stores are longer than others. Therefore, the convenience stores segment is expected to register significant growth in the global smokeless products market throughout the forecast period.

Players operating in the global smokeless products market are focused on adopting various growth strategies such as partnerships & collaborations, in order to strengthen their market presence. For instance, in 2015, Swisher International appointed Asia Marketing Services (AMS), a Taiwan-based company which is into marketing and promotion of imported tobacco products, as an independent sales representative for the domestic and duty free market in Asia.

Major players operating in the global smokeless products market include Altria Group, Inc., British American Tobacco plc., DS Group, Swedish Match AB, Swisher International, Inc., Imperial Brands PLC, Turning Point Brands, Inc., AG Snus, Japan Tobacco Inc., and Dholakia Tobacco Pvt. Ltd.