SMARTPHONE MARKET ANALYSIS

Key Developments

• In December 2023, POCO introduced its new POCO M6 series smartphone with 5G connectivity, setting a new standard for smartphone imaging and design. The POCO M6 5G features a 17.12 cm (6.74 inch) HD+ display, with dimensions of 168 mm in height, 8.19 mm in depth, and a weight of 195 g.
• In October 2023, MediaTek announced a strategic partnership with Vivo to strengthen the AI capabilities of Vivo's smartphones. This collaboration will focus on developing and implementing AI models at an unprecedented scale, which will transform the user experience of Vivo devices. One of the key highlights of this partnership is the deployment of 1 billion and 7 billion AI large language models, as well as a 1 billion AI vision large model, directly on the device side (on-device generative AI).
• In June 2023, Qualcomm announced an extension of its collaboration with Sony to power the next generation of Sony smartphones using the Snapdragon platform. The companies have agreed to work together on future premium, high-end, and mid-range Sony smartphones. This joint effort will focus on integrating Qualcomm's advanced Snapdragon mobile platforms into Sony smartphones to provide users with improved functionality, better performance, and more immersive experiences.
• In February 2023, Qualcomm and Samsung announced a partnership to bring the fastest Snapdragon processor to the global Galaxy S23 series. Qualcomm revealed that the latest flagship Galaxy S23 lineup is powered by a premium Snapdragon 8 Gen 2 Mobile Platform for Galaxy worldwide. This new Snapdragon 8 Gen 2 design accelerates performance, making it the fastest processor in its class and defining a new standard for connected devices. Both companies are committed to delivering the highest quality consumer experiences on flagship Galaxy devices, which led to the launch of the S23 series.