SMARTPHONE MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Camera advancements

While basic calling and messaging functions were the initial value propositions of smartphones, the rise of photo and video sharing has transformed device cameras into a core selling feature. Social networking platforms like Instagram, Snapchat, and TikTok have made it common for people to document and broadcast moments from their daily lives through photos and videos. This growing emphasis on visual communication and self-expression has made high-quality mobile photography a must-have for consumers. It has driven smartphone manufacturers to focus considerable resources on advancing camera specifications with each new release.

Camera technology in smartphones has come a long way from the basic front and rear-facing shooters of early smartphones. Flagship devices today feature triple and even quad-camera configurations with sophisticated arrays of wide, ultra-wide and telephoto lenses capable of professional-level shots.