SMART WINDOW MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Increasing awareness of smart home technologies

The concept of a ‘smart home’ equipped with automated devices and IoT-enabled appliances has captured consumers’ imagination in recent years. While initially confined to niche early adopters, growing exposure through reality home shows, celebrity endorsements and technology conventions has brought smart homes into the mainstream. Mass media coverage highlighting the convenience and efficiency benefits of smart features like voice assistants, security cameras, lighting controls and more has accelerated this awareness. The smart home market itself has expanded at a rapid pace with influx of new startups and expanded product portfolios from tech giants.

Within the smart home landscape, smart windows represent an innovative addition that directly enhances comfort, convenience and security. Just as connected security systems and thermostats have taken off, consumers are now more receptive towards the value proposition of switchable smart glazing. Many view it as a high-impact yet affordable smart home upgrade on par with video doorbells and smart locks. The ease of remotely opening curtains/blinds for ventilation using a smartphone creates a ‘wow’ factor that resonates especially well in modern urban households.

For instance, in March 2022, SelectBlinds.com, a leading online retailer of custom window coverings, announced the launch of two new Motorized Architect Roller Shades products. These innovative roller shades are powered by Eve MotionBlinds motors, which are the first smart blind motors available to support both Bluetooth connectivity and Thread, a new smart home technology standard.