Market Challenges And Opportunities

Heavy upfront investments and threats to the wildlife are expected to be the major factors that will continue to hamper the industry growth

The energy output of these sources fluctuates around the clock, dependent on the winds, owing to which these cannot be directly use to supply base loads. Moreover, requirement of additional expenditure for enabling the energy storage such as pumped hydro or batteries will present considerable growth challenge to the overall industry growth. Moreover, bird mortality rates owing to collisions to these turbines has witnessed significant increase over the past few years. According to American Bird Conservancy, annual estimated loss of birds in 2012 was around 573,000. If the dependence on these sources were to increase up to 35%, the bird fatality rates could reach as high 5 million annually. Thus, threats to the wildlife is expected to remain a major concern.