SMART TV MARKET ANALYSIS

Smart TV Market, By Screen Size (40 to 50 inches, Less than 40 inches, 50 to 60 inches, and 60 inches and above), By Display Technology (LED, OLED, QLED, Others (LCD, Plasma, etc.)), By Operating System (Android TV, Roku TV, webOS Tizen, and Others (FireTV, Smart TV, etc.)), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

In October 2022, Samsung Electronics Co., Ltd., a leading global technology company, introduced updated models of The Frame TV in India. This QLED TV range features the company’s Quantum Processor 4K, which provides advanced 4K AI upscaling capabilities for enhanced picture quality.
In September 2022, Sony Corporation, a leading global technology and entertainment company, launched the Bravia XR Master Series A95K OLED TV in India. This new model is powered by the innovative cognitive XR processor, which enhances the viewing experience by delivering immersive visuals.
In April 2022, Samsung Electronics Co., Ltd., a leading global technology company, launched its Neo QLED 8K smart TV range, which includes 65-inch and 85-inch models. To further stimulate demand for its products, Samsung also introduced promotional offers that allow consumers to purchase these TVs at reduced prices.
In 2021, TCL, one of the world’s best-selling consumer electronics brands, collaborated with Roku to launch a 4K HDR Roku TV. This partnership aimed to enhance the viewing experience by integrating Roku's streaming platform with TCL's advanced television technology.