SMART TV MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Growing Penetration of High-Speed Internet

Ubiquitous high-speed connectivity across regions can drive the smart TV market growth. Fast and reliable internet penetration delivers on the promise of television experience beyond traditional broadcasts. It empowers smart features and unlocks true potential of online content viewing.

Globally, fiber and 5G networks are extending high bandwidth coverage to both urban and remote areas. Majority of developed economies now have access to speeds well above basic requirements for HD video streaming. Even developing regions are making rapid progress towards universal 4G/LTE coverage and rural fiberization.

As internet speeds improve at affordable costs, streaming high definition and even 4k videos on large screens become a reality. Smart TVs leverage this high-speed road through apps and built-in Wi-Fi or Ethernet to deliver entertainment satisfying modern tastes. Advanced connectivity also enables smooth gaming experience on television.

Rising internet speeds boost adoption of smart functionality to maximize home network usage. Users are more willing to pay premium for large screens that leverage the power of online world. This prompts television manufacturers to innovate smart platforms matching network advancements. Better specifications attract early technology adopters, further mainstreaming the category.

High-speed internet rollout addresses a major barrier holding back app-based features of television. As connectivity penetrates deeper worldwide, there will be huge demand for products optimized for the digital environment and online viewing.