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North America has established itself as the dominant region in the global smart highway market owing 52.15 market share in 2024. The large transportation infrastructure spending and presence of major industry players have been the key factors driving North America's leadership position. The U.S. especially has been at the forefront of building intelligent transportation systems and digital infrastructure across major cities and highways. Several pilot projects testing smart technologies such as connected vehicles, smart traffic management tools, and digital payment systems have seen success. This has translated into a strong demand from transportation agencies looking to upgrade existing roads. Furthermore, requirements around sustainable transportation and congestion reduction have boosted investments. As a result, North American companies have gained extensive experience and expertise in implementing advanced solutions.
While North America continues to lead in terms of installed base, the Asia Pacific region has emerged as the new hotspot for future growth. Rapid urbanization, growing transportation needs of the rising middle class and government initiatives around smart cities are fueling market expansion in Asia Pacific. China, in particular, has unveiled ambitious plans to develop a robust connected transportation network through its ‘Digital Silk Road’ initiative. Several major projects are underway, comprising elements like 5G enabled roadside units, Internet of Things (IoT) sensors, Electric Vehicle (EV) charging stations, and Artificial Intelligence (AI)-based traffic coordination systems. These provide a fillip to local and global technology providers targeting the region. Moreover, countries like India, Japan, South Korea, and Indonesia are actively working to adopt smart highway technologies. Their large infrastructure budgets and focus on next-gen mobility will drive further business opportunities. As a result, the Asia Pacific smart highway market is anticipated to report stronger growth compared to more saturated markets.
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