Existing highway infrastructure will require significant upgrades to implement technologies like vehicle-to-infrastructure communication. This leads to high investment costs that may deter some government transportation agencies. Data privacy and cybersecurity are also major concerns, as smart highways will collect and transmit large amounts of driver and vehicle data. Public skepticism around new technologies could hamper adoption rates as well. Standards have not been fully developed, causing issues with interoperability. Equipment may not be durable enough to withstand harsh road conditions.
Market Opportunities: Growing need for smarter management of vehicle flow
As traffic congestion rises in many nations, there is a growing need for smarter management of vehicle flow. Connected vehicles could help reduce accidents through real-time alerts. The ability to electronically collect tolls enables new revenue streams for highway operators.
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