SMART BEACON MARKET ANALYSIS
Europe accounted for the largest share in the global smart beacon market in 2016
The global smart beacon market has been segmented on the basis of regions into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America accounted largest share in the global smart beacon market in 2016. This is attributed to high penetration of smart beacon technology in end-user industries, which includes retail, public transportation, logistics, and hospitality. According to SITA, an air transport provider, announced that at Miami International Airport, around 450 beacons and at Schiphol 1,500 beacons have been deployed. Simon Property Group announced that in 2015 it installed about 4,800 beacons across 192 malls and shopping centers. Hence, it is expected that in North America around 200 million Android and Apple smartphones will be using smart beacon technology by 2025.
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