SMART BEACON MARKET ANALYSIS

Smart Beacon MarketSize and Trends

According to Coherent Market Insights’ analysis, smart beacons generated around US$ 4 Billion in offline retail sales as of 2016, and is expected to exhibit significant growth by 2025.

Eddystone standard segment is expected to hold largest market share in the global smart beacon market by 2025

iBeacon standard accounted for the largest market share in the global smart beacon market in 2016, though, the Eddystone segment is expected to witness growth at a significant rate and is forecast to dominate the market over the forecast period. This is owing to Eddystone offering extended functionality beyond iBeacon. Eddystone has four packets as a part of Bluetooth connectivity signal, including Eddystone-UID, Eddystone-URL, Eddystone-TLM, and Eddystone-EID. These features aid in providing more accuracy in performance than iBeacon. Eddystone can guide customers by providing most relevant information based on their behavior, choice, priority, location, and buying habits.

For instance, when a consumer passes any store in a mall, they will get information regarding offers and other information. Eddystone has the ability to entirely automate the communication from physical movement to modified, location, and profile-based notification. Therefore, Eddystone segment is expected to increase at the highest CAGR over the forecast period.

Smart Beacon Market Taxonomy

On the basis of beacon standards, the global smart beacon market is segmented into:

• iBeacon 
• Eddystone 
• Others

On the basis of connectivity type, the global smart beacon market is segmented into:

• Bluetooth Low Energy (BLE) 
• Hybrid

On the basis of offering, the global smart beacon market is segmented into:

• Hardware
• Software
• Service

On the basis of end-user industry, the global smart beacon market is segmented into:

• Retail 
• Transportation & Logistics 
• Public Gatherings and Spaces 
• Sports 
• Healthcare 
• Banking, Financial Services, and Insurance (BFSI) 
• Automotive 
• Aviation 
• Education 
• Others