Sleeve Labels Market, By Raw Material (Polythene Terephthalate Glycol, Polyvinyl Chloride, Oriented Polystyrene, Polypropylene, Polyethylene, and Others), By Type (Stretch Sleeves and Shrink Sleeves), By End-use Industry (Food, Beverages, Pharmaceuticals, Personal Care and Home Care, Chemicals, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Nov 2024

Code : CMI3546

Pages :120

Formats :

Excel and PDF

Industry : Packaging

Sleeve Labels Market Size and Trends

The sleeve labels market is estimated to be valued at USD 16.35 Bn in 2024 and is expected to reach USD 23.43 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 5.3% from 2024 to 2031. The growing demand for packaged goods across industries, such as food and beverages, personal care, and homecare products, is expected to drive the demand for sleeve labels.

Sleeve Labels Market Key Factors

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Increasing demand for flexible packaging from the e-commerce industry along with improved visual appeal of products using sleeve labels has boosted the market growth. Additionally, growing preference for environment-friendly packaging is prompting brand owners to adopt labels made from recycled fiber which helps promote sustainability.

Sleeve Labels Market Concentration By players

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Top Strategies Followed by Sleeve Labels Market Players

Established players focus on extensive research and development to innovate high-performance products. Leading companies like Avery Dennison, CCL Industries and Berry Global invest heavily in R&D to develop new adhesive technologies, materials, and printing solutions. They also pursue strategic partnerships with brand owners and retailers to promote exclusive labeling solutions.
Mid-level players focus on delivering cost-effective solutions targeting price-sensitive consumers. They collaborate with startups and local manufacturers to strengthen production capabilities at competitive costs. For example, a Mexico-based label maker, IPASA, partners with regional printers to offer labels for consumer goods and food & beverage sectors at affordable prices in Latin America.
Small-scale players specialize in niche market segments with unique designs and features. They leverage advanced digital technologies like inkjet to provide customized labels on-demand. Torraspapel works with small craft brewers and vineyards and help promote their brands using innovative paper-free labeling systems.

Emerging Startups in the Sleeve Labels Market

Several startups are developing innovative technologies to influence the industry's dynamics. Smart Label Solutions Inc. uses printed electronics to embed sensors, memory chips, and connectivity within labels. These "smart labels" can monitor products, store digital information, and connect to IoT networks, paving way for Industry 4.0 applications.

Some startups focus on sustainability. Brandkilla makes plant-based paper labels using agricultural waste fibers as a replacement for plastic. Their eco-friendly solutions help companies meet sustainability goals and appeal to conscious consumers. Nuconic develops waterless label adhesives from renewable plant resins to reduce water consumption during production and disposal. Startups also address unique market needs and form collaborations. A Canada-based firm, Liberty Tabletop, designs custom paper sleeves and labels for the craft beer industry.