SLEEPING MASKS MARKET ANALYSIS

Sleeping Masks MarketSize and Trends

Market Dynamics

• A major driver promoting growth of the global sleeping masks market is growing travel and tourism industry. According to World Travel and Tourism Council, travel and tourism sector accounted 10.4% of global GDP in 2017. Economical flight and train tickets are attracting large number of travelers for long journey. Sleeping masks are helpful for inducing sleep during the day on an airplane with the lights on for long travel hours. Lightweight silk or cotton masks are the best options for travelling. Some sleeping masks are specially designed for travelling and are attached with a travel pouch.
• However, sleeping masks need frequent cleaning and repeated wash, which might cause the materials to degrade quickly. Less service life of these masks can hamper growth of the sleeping masks market. Generally, masks with higher price points have longer lifespans than those with lower price.

Market Outlook

• According to Coherent Market Insights’ analysis, North America is expected to be the largest region in sleeping masks market over the forecast period, owing to the prevalence of sleep apnea, restless leg syndrome, and other sleep disorders. According to American Sleep Association, around 50-70 million U.S. adults have sleep disorder by 2017.