SLEEP AIDS MARKET ANALYSIS

For instance, in May 2022, an article was published by Bennett, Coleman & Co. Ltd in Times of India that suggested that stress causing anxiety and sleep disturbance can be treated for a few days with sleeping pills. Sleeping pills are harmful and cause drowsiness, headache, constipation or diarrhea, neurological abnormalities, muscle weakness, loss of libido, and other side effects.

Market Opportunities – Increasing Launch of Awareness Campaigns

For instance, in February 2023, the American Academy of Sleep Medicine, launched the national “More than a Snore” campaign to raise awareness about obstructive sleep apnea, a chronic disease that involves the repeated collapse of the upper airway during sleep. This campaign raised awareness about obstructive sleep apnea and encourage undiagnosed patients to advocate for themselves and seek treatment.