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Rising Awareness about Sleep DisordersAnother important growth driver for sleep aids market has been increasing awareness about sleep disorders and available treatment options. While sleep problems were previously considered more of a lifestyle issue, they are now recognized as serious medical conditions that require clinical interventions. This has promoted greater acceptance of sleeping pills and other medications to induce normal sleep under doctor's supervision. Better education regarding sleep hygiene, benefits of sound slumber, and availability of prescribed relief has motivated individuals to seek timely help and treatment.
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