SKI GEAR AND EQUIPMENT MARKET ANALYSIS

Regional Analysis

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North America has been the dominant region in the global ski gear and equipment market. The region is expected to account for 38.9% of the market share in 2024, owing to a well-established skiing culture and large number of ski resorts in countries like the U.S. and Canada. The presence of major ski gear manufacturers such as Columbia Sportswear, Spyder, K2 Sports, and Burton has made North America the manufacturing hub for ski products. In addition, high per capita spending on winter sports gear by consumers in the region has further strengthened its leadership position. Another factor contributing to North America's dominance is the large imports and exports of ski gear within countries. For instance, while U.S. is a major exporter of high-quality ski apparels and accessories to European markets, and it also imports ski boots and snowboards from Canada. This active trade has enabled the North American ski industry to cater to diverse consumer demands. However, the region is facing intense competition from Chinese manufacturers who are providing cost-effective gear and equipment.

Among emerging markets, Europe has emerged as the fastest growing region for ski equipment market. Countries like Poland, Czech Republic, and Slovakia have witnessed massive infrastructure growth in their ski industry over the last decade with numerous ski resorts coming up in countryside. This newly developed winter sports culture has attracted both casual participants as well as core skiers. Additionally, provisions of subsidy and tax reductions by governments on ski products have made gear affordable for mass population. Proximity to West European markets also provides opportunity for local manufacturers to supply inexpensive gear at large scale.