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Introduction of Technologically Advanced Equipment
A key factor augmenting growth in the ski gear market has been the ongoing technological innovations occurring in gear, apparel, and equipment categories. Major brands spend heavily each year on R&D to introduce path-breaking designs as well as implement the latest fabrics, materials, and technical features in their offerings. For instance, modern skis, snowboards and boots now integrate high-strength nano-composites in their construction along with advanced designs for better performance and control. Similarly, waterproof yet breathable fabrics developed through nanotechnology allow ski apparel to keep athletes dry while wicking away moisture.
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