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Rising health awareness
Another important factor propelling the shrimp market growth is the increasing health consciousness among consumers globally. With growing incidents of lifestyle diseases, more people are being attentive towards maintaining a balanced diet and active lifestyle. Shrimp has emerged as a popular choice due to its high nutritional value and low fat content compared to other seafood varieties. It is rich in high-quality protein, vitamin B12, selenium, zinc, and omega-3 fatty acids. Regular consumption of shrimp is credited with various health benefits, such as reducing inflammation and lowering cholesterol, boosting brain function and minimizing risks of chronic conditions.
Awareness about these advantages along with changing preferences towards protein-rich diets have made shrimp a sought-after ingredient. Marketers highlight its health credentials through advertisements, branding, and nutrition guides. Social media further spreads knowledge on cooking various shrimp delicacies. As consumers pay more attention towards ingredient labels, product claims and food miles, farmed shrimp raised in a sustainable manner garners added interest.
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