SHORTENINGS MARKET ANALYSIS

Market Challenges And Opportunities

Fat derived from animals or plant sources is the major raw material used in preparation of shortening. It also contains trans-fats, which are considered to be unhealthy as its high consumption can lead to heart-related diseases. For instance, according to article released by U.S Food and Drug Administration FDA on trans-fats in May 2018, trans-fats are formed in food products by process of hydrogenation of vegetable oil, which is a commonly used process to make shortenings. According to the same source, consumption of trans-fat increases the level of low-density lipoproteins cholesterol in the blood, which is considered to be the bad cholesterol, as elevated levels of LDL cholesterol increases the risk of heart diseases, which may lead to death. This scenario is predicted to restraint growth of the global shortenings market over the forecast period.