Regional Analysis
Asia Pacific accounted for highest market share in global sheet face masks market in 2016. The region is projected to maintain its dominance over the forecast period due to strong availability of raw materials such as cotton, cellulose, clay, and high presence of manufacturing units of sheet face masks in South Korea and China.
Europe is projected to show significant growth in global sheet face masks market. The trend of looking younger in European geriatric population is projected to boost demand for sheet face masks in the region. According to United Nations Study, Europe accounted for highest percentage of geriatric population (over 25% of total population) in 2017.
Stringent regulations imposed on cosmetics and high consumer inclination towards substitutes such as halal cosmetics are major challenges for growth of sheet face masks market in the Middle East. In 2016, Gulf Cooperation Council Standardization Organization (GSO) replaced old labelling cosmetics & personal care product standards (GSO 1943/2009) by new standards (GSO 1943/2016). This new standards implies new packaging standards such as declaration of nano-particles, name of cosmetic product in Arabic language and amendment of the annexes according to EU 1223/2009.
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