SHEA BUTTER MARKET ANALYSIS

Market News

Shea butter Market Key Developments:

Many small scale and large scale players operating in the market are undertaking various strategic initiatives in order to maintain their competitive position in the market. The companies are engaged into new product launch and mergers & acquisitions in order to expand their business and global presence in the shea butter market.

For instance, in November 2017, Vaseline launched the Intensive Care Cocoa Radiant Smoothing Body Butter made with 100% pure cocoa and shea butter. According to the company, the new body butter contains four times more emollients than any other lotion.

In December 2018, Weleda created entire collection of skin food products. These products are made from super-soothing plants such as calendula, pansy, chamomile, and rosemary with other ingredients including beeswax, sunflower seed oil, lanolin, and sea butter.

In Jan 2019, Kai Essentials launched new range of premium shea butter bathing bars. These are handcrafted bars infused with activated charcoal bars with shea butter extracts including avocado and almond oil in order to improve the bathing experience for the buyers.

In July 2019, Karité Shea Butter launched its products Crème Corps Body Cream and Crème Mains Hand Cream at Bloomingdale's “Style Kingdom” pop-up shop. Karité Shea Butter products will be available at retail shops in Century City, San Fanciso stores as well as bloomingdales.com