SHAVERS MARKET ANALYSIS

Regional Analysis

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North America has established itself as the dominant region in the global shavers market over the past decade. The region is expected to account for a market share of 39.1% in 2024. With the presence of leading global brands such as Philips, Braun, and Gillette, the region enjoys strong brand loyalty among consumers. These companies have been marketing their products aggressively through various online and offline channels to boost sales. In addition, private label brands sold by major retailers like Walmart and Target have also captured a fair share of the market.  Another key factor driving the North American market is product innovation. Brands regularly launch new variants with advanced features like skin detecting technologies, waterproof capabilities, and longer battery life. This keeps consumers interested in upgrading their shavers. Moreover, online retail has made a wide variety of shavers easily accessible to consumers. With one-click shopping and subscription options, consumers find it convenient to purchase shavers online. When it comes to imports and exports, the U.S. maintains a slight trade surplus in shavers helped by domestic manufacturing of some premium brands.

The Asia Pacific region has emerged as the fastest growing market for shavers globally over the past five years. Countries like India and China account for majority of the growth driven by changing social and lifestyle trends. With increasing disposable incomes, more men in tier-2 and tier-3 cities are adopting shavers replacing traditional wet shaving methods. E-commerce has played a vital role in expanding the reach of shaver brands in these markets.  Asian manufacturers export a vast majority of shavers produced in the region. Countries like China, Japan, and South Korea have a strong manufacturing base and enjoy trade surpluses. At the same time, multinational brands are also focusing on these lucrative growth markets by setting up local operations, collaborating with domestic partners, or acquiring regional brands. Overall, the Asia Pacific shavers market remains very price-sensitive compared to mature markets, which makes it an attractive manufacturing destination.