SHAVERS MARKET ANALYSIS

Shavers Market Size and Trends

The global shavers market is estimated to be valued at USD 3.50 Bn in 2024 and is expected to reach USD 5.55 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 6.8% from 2024 to 2031.

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The shavers market is expected to witness positive growth over the forecast period owing to rising male grooming trends and increasing demand for shavers suitable for various beard styles. Growing social media influence has been promoting different facial hair styles among younger consumers, driving the need for versatile shavers and trimmers. Furthermore, rising disposable incomes in developing regions is increasing the consumer ability to spend of premium electric and battery-operated shavers. Shavers that cater to the male population offering various length settings, precision trimming, and waterproof capabilities have gained popularity.

Focus on Personal Grooming Habits

The rising focus on personal grooming and hygiene among both men and women across the globe has been a major driver for the shavers market in recent years. There is an increasing awareness about the importance of maintaining a well-groomed appearance and look presentable at all times. More people are paying attention to keeping their facial hair neatly trimmed to style it as per the latest trends. Shavers help achieve that perfect stubble or clean-shaven look with ease. Beauty standards advocated by celebrities and social media influencers have made facial hair grooming a routine for many.  With busy lifestyles and tight schedules, people want solutions that can help save time in their daily grooming habits. Wet shavers whether electric or manual provide an effortless way to neatly trim facial hair within minutes. The variety of shavers suited for different hair textures, skin types, and styles has encouraged people to experiment more with their looks. Advanced features like waterproof capabilities, Li-ion batteries, and quick charging have made shavers much more convenient to use on-the-go. Trimmer attachments allow achieving different lengths precisely. Wet shavers with LED displays provide visibility and control while shaving. All of this has brought wet shavers to the forefront as a daily grooming essential for an increasing number of individuals.

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Rise of Male Grooming Industry

The male grooming industry has witnessed tremendous growth over the past decade driven by changing attitudes towards masculinity. The stigma around men caring for personal appearance and hygiene has reduced significantly. More men are incorporating multi-step skincare routines into their self-care habits just like women. Whereas earlier male grooming was limited to trimming facial stubble, it now incorporates various categories including hair styling, skincare, deodorants, fragrances, and others.

With the advent of social media, the visibility of male celebrities and influencers stylizing their looks through well-groomed hair and facial hair has proliferated. What was once considered vain for men is now portrayed as taking pride in oneself. Beauty product companies too have recognized this shift and cater their marketing campaigns towards the male audience. As caring for skin health and appearance becomes normalized among men, their spending on beauty products is also on the rise. Shavers have emerged as one of the key beauty essentials for men, and they are now considered as important as trimming nails or brushing teeth.