Sex Toys MarketSize and Trends

The major factors that contribute to the growth of the sex toys market include increasing awareness and acceptance of such toys for sexual pleasure and increasing use of these amongst couples and the LGBT community. However, various government regulations and low government approval of sex toys products in emerging economies such as India and South Africa with regards to the sale and distribution of these toys due to the taboo related to the use of the products is a major factor that is expected to affect the growth of the sex toys market.

The vibrator segment is expected to be the most dominant among product types and is expected to continue its dominance during the forecast period. According to the Society for Scientific Study of Sexuality, the vibrator segment accounted for 19.2% of total online sex toys sales in 2017. Among distribution channels, the online channel is expected to be the most dominant segment during the forecast period. Online channels provide the benefit of privacy along with added features such as discussions on the product performance via forums which help drive sales. Among end users, women dominated the sex toys market and are expected to continue to do so during the forecast period. According to the Society for Scientific Study of Sexuality, around 44% of women aged between 18 and 60 years have used a sex toy in 2017 as compared to 20% men who have used a sex toy in the same age group.

Global Sex Toys Market Outlook

The North America sex toys market is expected to be the most dominant during the forecast period. This is mainly due to the wide scale acceptance of sex toys in North America especially in the U.S. According to the Society for Scientific Study of Sexuality, the U.S. accounted for the highest number of Google searches for sex toys, standing at approximately 100 searches per 1000 people. The U.S.-based company Comingle launched the Mod in 2014, a vibrating dildo that could be customized and can be set to vibrate according to the requirement, level of excitement, amongst others. Factors such as these are expected to drive the growth of the sex toys market in the region.

Global Sex Toys Market Taxonomy

Global sex toys market is segmented as

By Product Type