Market Challenges And Opportunities

Challenges in the sex toys market

A major factor that is expected to affect the sex toys market is the low government approval of sexual products especially amongst the emerging economies in the regions of Asia Pacific. For instance sale of sex toys is illegal in India. Sale of sex toys is a punishable offense under the section 292 of Indian penal code, as sex toys are considered an "obscene" product. However, the online sale of sex toys is not illegal and could prove to be a major driver for the growth of the sex toys market in India.

Apart from this, currently there are no safety regulations that exist in the sex toy industry. These toys are sold as novelty items and do not need to comply with any specific regulations that include reporting the chemicals and materials such as phthalates and chemical plasticizers levels used in the product. However, regulations such as REACH do exist, and some sex toys are compliant to this though, there is no obligation for manufacturers to comply with these regulations.