SET TOP BOX (STB) CHIPSET MARKET ANALYSIS

Regional Analysis

Global Set Top Box (STB) Chipset Market: Regional Insights

In 2022, t Asia Pacific region had a strong presence in the industry, with the largest market share of over 45% of total revenue, owing to  increasing consumption of media and entertainment content, particularly among the middle-class population in the region. The industry is benefiting from growing demand for technologically advanced solutions that offer high quality, functionality, and affordable pricing. Market players such as Kaonmedia Co. Ltd. and Huawei Technologies Co., Ltd. are incorporating the latest technologies such as Bluetooth, motion sensors, and Virtual Reality (VR) into their products.

From 2023 to 2030, North America is also projected to experience significant growth, with a notable compound annual growth rate (CAGR). The market in this region is relatively saturated as most households already have these devices installed in their homes. North America serves as a prominent hub for emerging Internet-based set-top boxes (STBs) such as IPTV and OTT that offer customizable configurations and high-quality video and sound content transmission. Increasing presence of global OTT service providers like Netflix, Star TV Network, and Amazon Prime Video is expected to drive the market growth in North America.

• North America: U.S. and Canada
• Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
• Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
• Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
• Middle East & Africa: GCC Countries, Israel, and Rest of Middle East,  South Africa, North Africa, and Central Africa