SET TOP BOX (STB) CHIPSET MARKET ANALYSIS

Market Challenges And Opportunities

Cord cutting practice is one of the major factor restraining the market growth. Cord-cutters have a wide variety of streaming services and video streaming boxes that do not require a set top box from a pay-TV service provider.

Global Set Top Box (STB) Chipset Market- Impact of Coronavirus (COVID-19) Pandemic

Globally, most of the countries were affected by COVID-19, and had implemented lockdown. COVID-19 has significantly disrupted almost all the industries including electronics & semiconductor, automotive, manufacturing, media & entertainment, and others. The Covid-19 pandemic affected the Set Top Box (STB) Chipset market negatively. It Led to a global shortage of chipsets and supply chain disruption. Certain companies in the market have commenced operations again, and they are encountering difficulties in swiftly ramping up production capacity while also recovering from the previous setbacks caused by the temporary halt in manufacturing activities. COVID-19 has a significant impact on the supply-side as well as the demand side of the semiconductors industry. Slowdown in production by set top box manufacturers due to COVID-19 crisis resulted in demand variation for set top box SoC chipsets.

Global Set Top Box (STB) Chipset Market- Drivers

Integration of 5G and Wi-Fi Connectivity in Set Top Boxes

The integration of 5G and Wi-Fi connection in set-top boxes has provided customers with new video experiences that feature low latency, fast speed, and high reliability. Furthermore, the integration of connectivity in set-top boxes provides high speed and 4K UHD video service with rich video content. For instance, in February 2022, ZTE Corporation, a provider of telecommunications, enterprise, and consumer technologies solutions, announced the launch of a 5G media gateway set-top box (STB) ZXV10 at the upcoming Mobile World Congress 2022 in Barcelona, Spain. This set-top box offers customers fast speed and connectivity.

Improvement in Content Technology such as 4K, High Definition, and Others

Advanced technology such as 4K in TV has gained popularity as customers seek ultra-high definition visual quality. Such TVs require a 4K set top box that requires more processing power than an HD or full HD set top box. As a result of the growing customer demand, numerous set-top box chipset makers are launching 4K chipsets. For instance, in November 2020, HiSilicon (Shanghai) Technologies Co., Ltd., a semiconductor design company, announced the launch of next-generation 4K and 8K chipsets with CUVA HDR, AVS2, AVS3, 3D Audio, and China DRM technical standards for STB.

Global Set Top Box (STB) Chipset Market- Opportunities

Integration of Artificial intelligence (AI) in Set Top Box Chipset

Integration of Artificial intelligence (AI) in consumer electronics products such as AI set top boxes, AI Smart displays, and others is expected to offer growth opportunities for the global set top box (STB) chipset market. AI integration in set top boxes allows consumers to search content and change channels with voice. AI feature in set top boxes minimizes power consumption in standby mode, and provides a responsive experience.

For instance, in January 2020, Synaptics Incorporated, a manufacturer of human interface technologies, launched the VideoSmart VS600 series of high-performing multimedia System on a Chip solution that integrate a Neural Processing Unit (NPU), Graphics Processing Unit (GPU), and Central Processing Unit (CPU) into a single software-enriched SoC. The VS600 series is intended primarily for a new generation of set-top-boxes, smart cameras, smart displays, voice-enabled devices, video sound bars, and upcoming computer vision IoT products.