SENBEI RICE CRACKERS MARKET ANALYSIS

Senbei Rice Crackers Market, By Flavor Type (Original/Plain, Soy Sauce, Seaweed, Wasabi, Teriyaki, Shrimp, Nori (seaweed), Other regional or innovative flavors), By Texture (Thin and crispy, Thick and crunchy, Soft and puffed), By Packaging Type (Individual packaging, Multipack or family-size packaging), By Distribution Channel (Supermarkets/hypermarkets, Convenience stores, Online retail (e-commerce), Specialty stores), By Price Range (Economy/low-cost senbei crackers, Mid-range, Premium), By Ingredients and Health Focus (Gluten-free senbei, Organic senbei, Vegan/Vegetarian senbei, Low-sodium senbei, High-fiber or whole-grain senbei), By Target Demographic (Children, Adults, Health-conscious consumers, Traditional snack enthusiasts), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

Global Senbei Rice Crackers Market- Recent Developments

New Product Launches

Chao Sua launches Chao Sua Mini Rice Crackers (April 2022) - These bite-size rice crackers are made with real jasmine rice and are available in three flavors: original, seaweed, and wasabi. These are a good source of protein and fiber, and these are also gluten-free.
Kameda Seika Wasabi Senbei (March 2022) - These wasabi senbei are made with a traditional Japanese recipe, and are coated with a generous amount of wasabi powder. These have a strong, spicy flavor that is sure to wake up taste buds.
Ogurasansou Ume launches Senbei (February 2022) - These ume senbei are made with a blend of rice flour and ume (plum) paste. These have a sweet and sour flavor that is perfect for a snack or dessert.

Acquisition and Partnerships

In 2020, Nissin Foods is a Japanese food holdings company acquired Taiyo International, a maker of rice crackers and other Asian snacks. This acquisition expanded Nissin Food;’s presence in the global senbei rice crackers market.