Declining average selling prices of secure digital memory cards due to intense competition in the market can pose challenges to memory card manufacturers globally. The prices of memory cards have declined substantially over the past five years as major players strive to gain market share by slashing prices. This has put immense pressure on the revenues and margins of manufacturers. Unless manufacturers are able to significantly reduce production costs through economies of scale and technological advancements, profitability is likely to take a hit, if pricing pressures continue unabated in the market.
Market Opportunity- Emergence of IoT and connected devices
Rising adoption of IoT and connected devices across industries represents a major growth opportunity for global secure digital memory card market. As more 'things' get connected to the internet with the proliferation of sensors, there will be increasing need for cost-effective memory storage solutions. Most IoT devices and sensors utilize secure digital memory cards to store data, files, and firmware and configuration settings. This translates into a huge volume opportunity for memory card manufacturers. Furthermore, growth in IoT-connected cameras, drones, wearables and other devices can boost demand for micro and mini sized memory cards. If manufacturers are able to customize memory card solutions for specific IoT and connected device applications, these can gain significant revenues in the coming years.
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