SEASONING MARKET ANALYSIS

Market News

Key Developments

• In 2015, MTR foods launched new advertising campaign for Spices and Masalas in India. The new campaign demonstrates how authentic homemade dishes made with MTR’s masalas help a woman to bring the family together. The communication has been conceptualised by Ogilvy & Mather.
• In 2017, ITC launched its new specialty spices named as ‘Super Safe’ under MasterChef brands in the Indian Market. The new product would be available for the export and domestic market. With this new spice ITC company focusing on strengthening its position in spices market.
• In 2018, the Nestlé India launched a new campaign for the new MAGGI special masala noodles. This new variant by MAGGI offers the goodness of 20 finely ground and whole spices. The campaign showcases the journey to bring choicest spices and herbs from across the country.
• In February 2019, the McCormick company plans to launch a new product line of spices named as ‘ONE’,by end of the year. The new product of spices has features recipe mix flavors which is useful for the popular dishes such as new orleans sausage and tuscan chicken.
• In July 2019, the gallina blanca foods manufacturer of gino range of food products launched new seasoning product named as gino max in the Ghanaian market. The new seasoning product gino max comes in three flavors such as shrimps, shrimps plus spices and shrimp plus pepper. With this new product line gallina blanca foods wants to expand its product portfolio in the seasoning market.