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Motion sickness as a growing health issue
Rising incidence of motion sickness globally can drive the market growth. Motion sickness refers to a set of symptoms like nausea, vomiting and dizziness that is experienced when travelling in boats, trains, cars or airplanes. It is triggered due to discrepancies between visual motion cues and signals coming from different balance mechanisms like the vestibular system in the inner ear. Long distance travels have become very common nowadays due to improving transportation infrastructure and increasing mobility. However, even short trips induce motion sickness in many people. Children and the elderly are especially vulnerable to motion sickness. Prolonged bouts of motion sickness can cause discomfort, anxiety and even lead to misses from school or work. Scopolamine transdermal patches are a popular preventive treatment option for this health issue due to their non-invasive nature and longer duration of action. Increasing awareness about motion sickness and availability of effective over-the-counter remedies like scopolamine can boost demand for scopolamine.
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