SCALP CARE MARKET ANALYSIS

Scalp Care MarketSize and Trends

The global scalp care market is projected to reach around US$ 20.79 Billions by the end of 2030, exhibiting a CAGR of 7.1% during the forecast period (2023-2030).

 Figure 1. Global Scalp Care Market Share (%), By Region, 2022

Market Trends/Key Takeaways:

• Increasing demand for scalp care products is expected to fuel the growth of the global scalp care market. For instance, in March 2022, Unilever and Walmart announced the launch of the new scalp-focused hair-care brand, named Beautiful Hair and Scalp (BHS). The line uses a formula with 3% salicylic acid to nourish and fortify hair to prevent dandruff and relieve dryness. These products are designed for different hair needs, including vibrant hair color, frizz, damaged and weak hair, curls, and detox.
• Availability of new, effective, and safer hair care products is expected to propel the growth of the global scalp care market. For instance, L’Oreal is offering its BIOLAGE R.A.W. anti-dandruff shampoo free of tars, sulfates, silicones, parabens, and artificial colorants. This helps to stop the recurrence of scalp itching, irritation, flaking, redness, and scaling associated with dandruff. It also provides a feeling of scalp moisture balance and leaves the hair and scalp healthy and clean.