SCALP CARE MARKET ANALYSIS

Market Challenges And Opportunities

Global Scalp Care Market: Restraints

• Increasing prevalence of counterfeit products is expected to hinder the growth of the global scalp care market over the forecast period. For instance, the entry of counterfeit goods into the market poses a significant threat to overall scalp health, as people cannot differentiate such products. Moreover, fake and replicated scalp care products (counterfeit goods) are available at very low prices as compared to original or branded products. Counterfeit products contain lower quality, harmful, and cheap ingredients.
• Allergic reactions on sensitive skin (scalp) are expected to hamper the growth of the global scalp care market over the forecast period. For instance, an allergic reaction to a scalp care product can cause bumps (hives) on the scalp. This condition is called allergic contact dermatitis. Hives may itch, peel, or feel dry and scaly. Scalp tenderness can accompany common conditions, such as headaches, psoriasis, allergies, eczema, and hair loss.
• Counterbalance: In order to control the various side effects of the counterfeit scalp care products, certain things need to be ensured before buying the same, such as the price of the counterfeit product needs to be ensured in all the platforms before buying, existence of any third-party seller on popular shopping platforms, examining the packaging, appearance and smell of the products, and others. If these measures are followed, the prevalence of the counterfeit scalp products in the global scalp care market can be controlled.

Global Scalp Care Market: Opportunities

• Increasing demand for natural and organic scalp care products: Increasing demand for natural and organic scalp care products is expected to offer significant growth opportunities for players in the global scalp care market. For instance, in January 2022, Dot & Key announced the launch of a range of hair care products, bringing its high-performing clean beauty solutions to a whole new category. Dot & Key's nature-forward formulations will be available in shampoos, hair masks, serums, and scalp scrubs, offering consumers a full range of hair solutions to address specific concerns and build a healthy hair care regime. Skinification of hair care is expected to provide lucrative growth opportunities for players in the global scalp care market. For instance, skinification of hair means using sophisticated and high-quality ingredients in hair care products that were traditionally used in skincare. In July 2020, Neutrogena announced the launch of Neutrogena Healthy Scalp collection, bringing the science of skincare to scalp and haircare. The new collection is clinically proven to cleanse and moisturize scalp without stripping strands. The idea behind the new collection was driven by the growing skinification of hair care.