SCALP CARE MARKET ANALYSIS

The global scalp care market is projected to reach around US$ 20.79 Billions by the end of 2030, exhibiting a CAGR of 7.1% during the forecast period (2023-2030).

Global Scalp Care Market: Drivers

• Increasing hair and scalp problems: Increasing hair and scalp problems are expected to boost the growth of the global scalp care market over the forecast period. For instance, there are number of scalp diseases and conditions, which range from mild to extremely serious. Scalp psoriasis is a common disorder and can cause flushed, flaky, and itchy patches of skin to appear. The skin can be dry and the surface can crack and bleed. According to the World Psoriasis Day, organized by the International Federation of Psoriatic Disease Associations (IFPA), around 125 million people worldwide (2 to 3 percent of the total population) have psoriasis.
• Increasing demand treatment products: Increasing demand treatment products is expected to augment the growth of the global scalp care market over the forecast period. For instance, in November 2021, Niche Beauty Lab launched a range of hair care products to treat hair follicles without any side effects. Niche Beauty Lab’s Product Epigenetic Scalp Reset improves general scalp and hair health, and helps rebalance scalp’s microbiome. This unique technology is capable of acting simultaneously on the three pillars of hair health: the hair, the follicle, and the scalp.

 Figure 1. Global Scalp Care Market Share (%), By Region, 2022

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Global Scalp Care Market: Restraints

• Increasing prevalence of counterfeit products is expected to hinder the growth of the global scalp care market over the forecast period. For instance, the entry of counterfeit goods into the market poses a significant threat to overall scalp health, as people cannot differentiate such products. Moreover, fake and replicated scalp care products (counterfeit goods) are available at very low prices as compared to original or branded products. Counterfeit products contain lower quality, harmful, and cheap ingredients.
• Allergic reactions on sensitive skin (scalp) are expected to hamper the growth of the global scalp care market over the forecast period. For instance, an allergic reaction to a scalp care product can cause bumps (hives) on the scalp. This condition is called allergic contact dermatitis. Hives may itch, peel, or feel dry and scaly. Scalp tenderness can accompany common conditions, such as headaches, psoriasis, allergies, eczema, and hair loss.
• Counterbalance: In order to control the various side effects of the counterfeit scalp care products, certain things need to be ensured before buying the same, such as the price of the counterfeit product needs to be ensured in all the platforms before buying, existence of any third-party seller on popular shopping platforms, examining the packaging, appearance and smell of the products, and others. If these measures are followed, the prevalence of the counterfeit scalp products in the global scalp care market can be controlled.

Global Scalp Care Market: Opportunities

• Increasing demand for natural and organic scalp care products: Increasing demand for natural and organic scalp care products is expected to offer significant growth opportunities for players in the global scalp care market. For instance, in January 2022, Dot & Key announced the launch of a range of hair care products, bringing its high-performing clean beauty solutions to a whole new category. Dot & Key's nature-forward formulations will be available in shampoos, hair masks, serums, and scalp scrubs, offering consumers a full range of hair solutions to address specific concerns and build a healthy hair care regime. Skinification of hair care is expected to provide lucrative growth opportunities for players in the global scalp care market. For instance, skinification of hair means using sophisticated and high-quality ingredients in hair care products that were traditionally used in skincare. In July 2020, Neutrogena announced the launch of Neutrogena Healthy Scalp collection, bringing the science of skincare to scalp and haircare. The new collection is clinically proven to cleanse and moisturize scalp without stripping strands. The idea behind the new collection was driven by the growing skinification of hair care.

Market Segmentation-

• By Product Type: Shampoo, Oil, Scalp Masks, Hair Styling Product, and Other Product Types
• By Distribution Channel: Hypermarkets/Supermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels
• By Price: Mass and Premium
• By Demographics: Age and Gender

Market Trends/Key Takeaways:

• Increasing demand for scalp care products is expected to fuel the growth of the global scalp care market. For instance, in March 2022, Unilever and Walmart announced the launch of the new scalp-focused hair-care brand, named Beautiful Hair and Scalp (BHS). The line uses a formula with 3% salicylic acid to nourish and fortify hair to prevent dandruff and relieve dryness. These products are designed for different hair needs, including vibrant hair color, frizz, damaged and weak hair, curls, and detox.
• Availability of new, effective, and safer hair care products is expected to propel the growth of the global scalp care market. For instance, L’Oreal is offering its BIOLAGE R.A.W. anti-dandruff shampoo free of tars, sulfates, silicones, parabens, and artificial colorants. This helps to stop the recurrence of scalp itching, irritation, flaking, redness, and scaling associated with dandruff. It also provides a feeling of scalp moisture balance and leaves the hair and scalp healthy and clean.

Global Scalp Care Market - Impact of Coronavirus (COVID-19) Pandemic

• The COVID-19 pandemic has had an impact on The global scalp care market . Here are some key findings from the search results: Coherent Market Insights.
• The beauty and personal care industry, including hair care products, has been affected by the COVID-19 pandemic due to widespread retail and convenience store closures, leading to weakened sales and  increased hair loss, caused by COVID-19, has given boost to a growing interest in scalp care. Fever, a common symptom of COVID-19, can cause telogen effluvium, a type of hair shedding, leading to increased demand for scalp care products.
• The global hair and scalp care market is predicted to reach by 2027, with a compound annual growth rate (CAGR) of 6.5%. Products designed to promote scalp health, such as those containing blue tansy, are gaining popularity. The pandemic has created additional demand of scalp care products in the U.S., with a projected growth of US$1.15 million during 2020-2024. The closure of salons has led to an increased demand for at-home hair color and styling products. Manufacturers are launching more advanced hair care products to meet the growing demand for new and innovative solutions. Overall, while the Global Scalp Care market has been impacted by the COVID-19 pandemic, there is still growth and demand for these products. The increased hair loss caused by COVID-19 has led to a greater focus on scalp care and the development of products.

Global Scalp Care Market: Recent  Developments

• In January 2022, BASF announced plans to expand its polyamide 6.6 (Nylon-6) production in Freiburg, Germany. The anticipated investments are expected to help BASF expand its Nylon- business, which it acquired from Solvay. Gaming Chair is a dicarboxylic acid utilized in the production of nylon 6. Therefore the expansion is likely to benefit the market.
• Asia Pacific held the dominant position in the global scalp care market in 2022, accounting for 51% shares in terms of volume, followed by North America and Europe, respectively.

Figure 2. Global Scalp Care Market, By Product Type 2022

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Global Scalp Care Market: Key Companies

• The key companies operating in the market are Bioderma Laboratories, Lotus Herbals Pvt. Ltd., Natura & Co., Kao Corporation, Beiersdorf AG, Procter & Gamble Co., Unilever PLC, Moroccan Oil, L'Oreal SA, Himalaya Wellness Company, Johnson & Johnson Inc., and The Estee Lauder Companies Inc.

*Definition: A scalp care routine involves regular cleansing to remove bacteria, sweat, and excess oil from the skin. 'Scalp health' is the beauty buzzword du jour for good reason; the length, lustre, and health of the hair depends on the scalp health. Scalp care includes good cleansing, re-balancing and moisturising. Scalp care is the process of cleansing/massaging the scalp and using a scrub or brush to help unclog the pores, remove dead skin cells, and wash away product buildup from hair follicles. Scalp care a regular part of the hair menu, and is necessary for the overall scalp health. The massage helps promote and maintain healthy hair follicles and scalp. In short, scalp care products are necessary for the overall scalp health.