KEY PLAYERS
Major players operating in the savory snacks market include PepsiCo Inc., Kellogg Company, Kraft Heinz Company, Conagra Brands, Inc., Campbell Soup Company, Calbee Inc., Lorenz Bahlsen Snack-World GmbH & Co KG, Orkla ASA, Mondelez International Inc., and Intersnack Group GmbH & Co. KG.
Key players in the savory snacks market are focusing on new product launches, in order to expand their product portfolio. In 2017, Mondelez International Inc. launched its new savory biscuit brand, Vea. The product contains no artificial ingredients, no trans-fats, and colors or flavors. The product was first launched in the U.S. and Canada targeting millennials.
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