SALT SUBSTITUTES MARKET ANALYSIS

Salt Substitutes MarketSize and Trends

Global salt substitutes market was valued at US$ 1.09 Billion in 2021 in terms of revenue, exhibiting a CAGR of 5.67% during the forecast period (2022 to 2030).

Increasing processed food consumption, globally has led to higher demand for salt substitutes in savory snacks. Manufacturers are using salt substitutes instead of salt and marketing these ingredients for better market positioning. Increasing work pressure has also led to serious health concerns, driving the market for salt substitutes. Yeast extract and hydrolyzed vegetable protein are used to a greater extent by most of the manufacturers in various processed food sector.

Market Trends

The growing demand for savory snacks, owing to its easy availability and taste. However, various snack base products are unappetizing without added seasonings. Salt being the original, and most common seasoning. Snack manufacturers have searched for product line extensions, and development of flavored products has been an obvious choice. Salt substitutes are compounded to add taste to improve consumer appeal of the finished product. Increased health awareness has led to reduced use of salt and the use of salt substitutes instead. For instance, Cargill’s FlakeSelect is its patent-pending technology, where sodium chloride and potassium chloride are combined using a roller application and smashed together.