SALT SUBSTITUTES MARKET ANALYSIS

Market Challenges And Opportunities

Drivers

According to the World Health Organization (WHO), in 2020, around 39% of adults across the globe were overweight. Furthermore, in the same year around 41 million children below age of 5 were found to be overweight. Overindulgence in food and beverage products that are high in sugar and salt content is major cause of disease progression. High consumption of salt is associated with the onset of lifestyle diseases. For instance, consumption of food products with high level of sodium results into high blood pressure. Increasing awareness among population regarding food ingredients coupled with increasing concerns for preventive healthcare has led to consumers taking keen interest in the constituents of any food they consume. Rising healthcare expenditure has urged consumer to adopt healthy diet, which is propelling demand for salt substitutes.

Market Restraints

Excessive salt substitute consumption can lead to serious health problems such as type II diabetes, heart disease, obesity, and in some cases can led to cancer. The decreased availability of salt substitutes, combined with the development of artificial sodium replacements, has shifted consumer preferences toward artificial product, limiting market growth.