SALINE LAXATIVES MARKET ANALYSIS
Rising adoption of acquisition and collaboration strategies by market players is expected to boost the saline laxatives market growth during the forecast period. For instance, in January 2017, Prestige Consumer Health Inc. acquired C.B. Fleet Company, a manufacturer of women’s care and other over-the-counter (OTC) healthcare products. The acquisition enhanced Prestige’s offering in the women health and gastrointestinal segment and strengthened its position in the global market.
Moreover, increasing product launches by market players is expected to drive growth of the market over the forecast period. For instance, in August 2017, Pendopharm, a provider of laxatives, launched four products such as Lax-A-Day, Lax-A Fibre, Lax-A Senna, and Lax-A Nema. The Lax-A Nema is a single dose rectal solution for adults that provides immediate relief from occasional constipation (130 ml).
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