SACHET PACKAGING MARKET ANALYSIS

Regional Analysis

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North America has dominated the global sachet packaging market owing to a strong presence of the FMCG industry and consumer packaged goods sector in the region with 38.5% of the market share. Countries like the U.S. and Canada have a large number of leading FMCG players who rely significantly on sachet packs for various personal care, food, and beverage products. This offers immense opportunities for sachet packaging manufacturers. Moreover, the region witnesses high consumption levels of packaged consumer products ranging from shampoos, coffees to sauces and jams on daily basis. Most of the FMCG brands in North America offer sachet samples or mild dosage packs to attract new consumers, which drives the packaging demand.

The Asia Pacific region has emerged as the fastest growing market for sachet packaging. Rapid urbanization and growing working population along with rising disposable incomes have augmented the demand for packaged food and beverages. Asia Pacific hosts many high-volume FMCG manufacturing bases which require sustainable and cost-effective packaging for their products. Countries, such as India, Indonesia, and China, are witnessing a boom in the middle-class segment, resulting in higher affordability for packaged goods. This presents extensive opportunities for FMCG as well as packaging companies in Asia Pacific. Sachet packs help FMCG brands penetrate deep rural markets and attract value seeking customers.