SACHET PACKAGING MARKET ANALYSIS

Sachet Packaging Market Size and Trends

The global sachet packaging market is estimated to be valued at US$ 9.22 Bn in 2024 and is expected to reach US$ 13.32 Bn by 2031, growing at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.

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Sachet packaging is witnessing high demand across various industries such as food, beverage, personal care, and home care. Adaptability and convenience offered by sachet packaging makes them suitable for small quantity packaging. Sachets perfectly align with the need for affordable and measurable units required by consumers with low purchasing power across developing regions. Ease of disposal and recyclability also drives the uptake of sachet packaging. The growing usage of sachets for pharmaceutical drugs and cosmetic samples is further propelling the market growth. However, concerns over plastic waste from sachet packaging is prompting manufacturers to develop eco-friendly alternatives using materials like paper which can present new opportunities for players in the coming years.

 Increasing demand from emerging economies

One of the key drivers propelling growth in the global sachet packaging market is the increasing demand from emerging economies. Sachet packaging has been a boon for these developing markets as they provide affordable packaging solutions, especially for consumer goods. With growing incomes and changing lifestyles, consumers in countries such as India, China, Indonesia, and other Asian nations increasingly prefer packaged food, cosmetics, and personal care products over their unpackaged equivalents. Sachet packaging helps manufacturers address this burgeoning demand from price-sensitive customers by offering small quantity packs of products at affordable prices. Take for example the packaged food industry. In many smaller towns and villages across Asia, packaged staples like rice, flour, sugar, and spices have begun replacing their loose variants as people's tastes evolve with urbanization. However, unit-level pricing of full-sized packs remains unviable for a large subsection of low-income consumers. This is where sachets have played a pivotal role, providing customers quantities sufficient for a single or few uses at low price points. Similar demand drivers exist across other industries as well. As living standards continue rising across emerging nations, sachet packaging allows brand owners to capitalize on this new consumer segment. By marketing affordable trial packs, companies can foster brand discovery, familiarize users with new products and expand the total addressable market. Over time, as incomes climb higher and markets mature, a portion of these very customers will graduate to larger stock-keeping units. But sachets will remain crucial in serving the needs of those at the bottom of the economic pyramid for the foreseeable future, serving as a gateway to usher in masses of new customers. This sustained necessity ensures robust demand from developing economies remains a primary factor propelling the global sachet packaging industry.

Market Concentration and Competitive Landscape

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The Expanding Product Portfolio is a key factor fueling the rise of the Global Sachet Packaging Market. As consumer lifestyles and preferences evolve rapidly, companies are innovating and diversifying their product offerings to cater to diverse demographics and needs. Sachet packaging, with its appeal as an affordable and portable solution, allows them to effectively roll-out product trials and introductions. Many fast moving consumer goods categories have witnessed a proliferation of sub-categories and variants tailored for different occasions and target segments. For instance, the beverage industry has launched various flavored drinks, wellness beverages with essential vitamins and minerals, smaller packaging for on-the-go consumption etc. This has boosted the application of sachets for sample sized packages as well as individual servings of these niche products. Similarly, the food industry has come up with different seasonings, ready-to-cook mixes and snacks targeting health-conscious consumers. Sachet packs for condiments and spices further aid recipe experiments. Going forward, the personal care and cosmetics segments are expected to drive significant demand. With consumers looking to frequently try new brands and formulas before bulk purchase, sachets/pods packaged with travel sized hygiene and skincare products will see heightened uptake. This allows companies to promote their diversifying ranges while reducing product wastage. According to UN Comtrade data, global exports of beauty and skincare preparations grew by 11% annually between 2018 to 2021, showcasing a rising trend of personalized self-care routines supporting the market growth.

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The major challenge for the global sachet packaging market is environmental concerns related to non-biodegradable plastic used for packaging. Single-use sachet packaging made from plastic is a major contributor to plastic pollution worldwide. Strict government regulations and bans on single-use plastic in many countries may hamper the growth of this market to some extent. However, the market players are responding to this by increasing their product portfolio to include biodegradable and recycled content packaging options.

Opportunities: Growing demand for small and affordable packaging

The growing demand for small and affordable packaging from consumers is driving the market growth. Sachet packaging provides a perfect solution for sample sized products and helps consumers to try new products at minimal costs. Furthermore, rural areas with lower purchasing power are increasingly adopting sachet packaging.

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In terms of material type, plastic contributes 51.1% share of the global sachet packaging market due to its low cost and durability advantages over other materials. Being lightweight yet strong, plastic is highly cost effective for packaging small quantities of products. The material can be easily molded into any shape or size to accommodate various packaging needs. It also allows for customized decoration and appealing graphics to be imprinted on sachets to attract consumers. Plastic sachet production involves less complex manufacturing processes compared to other materials. This translates to significantly lower production costs. Additionally, plastic provides an effective barrier against moisture, oxygen, and other external contaminants. Products packed in plastic sachets like shampoo, soap, and cosmetics retain their quality and shelf life for longer durations. The impermeability of plastic prevents leakage and spillage, making it a safe choice for various applications. The versatility of plastic also enables value-added features like re-sealability to be incorporated into sachet designs. Re-sealable plastic pouches allow consumers to use the product partially and save the remaining quantity for future use. These convenient options boost consumer satisfaction and brand loyalty with plastic sachet packaged products. Overall, plastic’s low-cost manufacturing and performance advantages make it the material of choice for sachet packaging globally.

Insights, By Package Size: Small Sachet Sizes Drive Volume Demand in 01ml-10ml Range

In terms of package size, the 01ml-10ml range dominates the global sachet packaging market owing to higher volume consumption with 35.6% of the market share. Products packaged in these petite pouches are perfectly sized for on-the-go usage and trial purposes. The affordable price point of usually below US$1 enables manufacturers to offer sample and introductory packs to attract new customers. Sachets in this range are ideal for convenient carrying and single-use application of various items like condiments, sauce & spreads, shampoo, and skincare samples. This encourages spontaneous purchases and impulse buys by consumers. Additionally, distributing free mini sachets is a widespread marketing strategy used by brands to promote products and build awareness. Rising health-consciousness and changing lifestyles have boosted demand for portable packaging of snacks, beverages, and nutraceuticals. Small sachets fulfilling these needs are enabling product accessibility and fueling market expansion. Their compact disposable nature also prevents waste generation from partial usage of multi-dose packs. Together, these volume-driving attributes of 01ml-10ml sachets make it the most prominent segment globally.

Insights, By Application: Personal Care Demand Propel Sachets in Cosmetics & Skin Care Industry

When analyzed based on application, the cosmetic & personal care industry dominates the global sachet packaging market due to high demand with 39.4% of the market share. Sachets have emerged as a preferred packaging format for an array of skin, hair, and oral care products. Their petite size offers the right dosage while preventing wastage. This plays a crucial role in industries like cosmetics where sampling and usage involve multiple formulations. Sachet samples distributed through digital and retail marketing campaigns are an effective promotional strategy for personal care brands. They enable customers to try new products free-of-cost while generating positive word-of-mouth. This nurtures impulse buys and assists brands in customer acquisition. Additionally, travel-friendly sachets fulfill the packaging needs of cosmetic products consumed outside homes. Rapid urbanization and growing spending on personal grooming in emerging nations are driving higher cosmetic consumption via sachets. As disposable incomes rise, customers demand better quality and hygienic packaging for everyday use products like lotions, face masks and shampoos. Sachets ensure affordable unit prices and preserve product freshness, spurring their demand from both retailers and consumers within the diverse personal care vertical. All these industry-specific factors tilt the application landscape in favor of cosmetics and skin care globally.

Regional Insights

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North America has dominated the global sachet packaging market owing to a strong presence of the FMCG industry and consumer packaged goods sector in the region with 38.5% of the market share. Countries like the U.S. and Canada have a large number of leading FMCG players who rely significantly on sachet packs for various personal care, food, and beverage products. This offers immense opportunities for sachet packaging manufacturers. Moreover, the region witnesses high consumption levels of packaged consumer products ranging from shampoos, coffees to sauces and jams on daily basis. Most of the FMCG brands in North America offer sachet samples or mild dosage packs to attract new consumers, which drives the packaging demand.

The Asia Pacific region has emerged as the fastest growing market for sachet packaging. Rapid urbanization and growing working population along with rising disposable incomes have augmented the demand for packaged food and beverages. Asia Pacific hosts many high-volume FMCG manufacturing bases which require sustainable and cost-effective packaging for their products. Countries, such as India, Indonesia, and China, are witnessing a boom in the middle-class segment, resulting in higher affordability for packaged goods. This presents extensive opportunities for FMCG as well as packaging companies in Asia Pacific. Sachet packs help FMCG brands penetrate deep rural markets and attract value seeking customers.

Market Report Scope

Sachet Packaging Industry News

• Amcor is set to introduce its inaugural all-PE spouted pouch in February 2024.
• In February 2023, ProAmpac, a company that deals in flexible packaging and material science, released ProActive recyclable paper-1000, the first product in a series of new paper-based packaging solutions. This product is heat-sealable and has a good moisture barrier.
• In February 2024, Amcor collaborates with Stony field Organic and Cheer Pack North America to launch first all-PE spouted pouch
• In April 2021, Constantia Flexibles acquired a leading player in the European packaging industry, Propak. The acquisition generates strong synergy potentials and proves to be a significant step in the film packaging presence of the company for the rapidly growing market segment.

*Definition: The global sachet packaging market refers to the industry involved in the design, production, and supply of small single-use packaging pouches or packets for liquid, granular, or powdered consumer products. These sachets or packets are commonly used in industries like food, cosmetics, pharmaceuticals, and others to provide consumers portions of products like sauces, cleaning solutions, shampoos, medicines, sugar, salt, coffee, etc. in affordable packages.

Market Segmentation

•  Material Type Insights (Revenue, USD Bn, 2019 - 2031)
  • Plastic
    • Polyethylene (PE)
    • Polypropylene (PP)
    • Biaxially-oriented Polyethylene Terephthalate (BoPET)
    • Ethylene Vinyl Alcohol (EVOH)
    • Others
  • Aluminum Foils
  • Paper
  • Others
•  Package Size Insights (Revenue, USD Bn, 2019 - 2031)
  • 01ml – 10ml
  • 11ml – 20ml
  • 21ml – 30ml
  • Others
•  Application Insights (Revenue, USD Bn, 2019 - 2031)
  • Food & Beverage
  • Pharmaceuticals
  • Cosmetic & Personal Care
  • Industrial & Consumer Goods
  • Others
• Regional Insights (Revenue, USD Bn, 2019 - 2031)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC Countries
    • Israel
    • Rest of Middle East & Africa
• Key Players Insights
  • ProAmpac LLC
  • RCP Ranstadt GmbH
  • Glenroy Inc.
  • Sealed Air Corporation
  • AE Adams (Henfield) Ltd.
  • Constantia Flexibles Group GmbH
  • Paharpur 3P
  • Syntegon Technology GmbH
  • Amcor Plc
  • Clondalkin Group
  • Bemis Company
  • UNICO ITC dba
  • Sharp Packaging Services
  • Huhtamaki Oyj
  • Coveris
  • Paharpur 3P
  • Sonoco
  • Pouch Makers
  • Packman 
  • Paras Printpack