RUGGED DISPLAY MARKET ANALYSIS

Market Challenges And Opportunities

Global Rugged Display Market Drivers:

Reduction in total cost of ownership to fuel the market growth

Rugged displays are engineered and tested to be strong and to break less often even with the regular use in majorly demanding and rough conditions. Rugged devices often account for a major share in the market, however, they deliver significant benefits of total cost of ownership to people and organizations due mainly to rise in associated engineering costs. Depending on the life cycle, the cost of initial purchase of these device can vary. Longer the life cycle, higher is the initial purchase cost. However, the expenses of further repair and replacement will be lower. Thus, these factors are expected to drive growth of the global rugged display market over the forecast period.

Increasing demand for IoT and HMI in different industries to propel the market growth

Due to decentralization of work away from the cloud for real-time processing and analytics is driving the IoT connectivity and edge computing. This in turn is resulting into high demand for highly rugged embedded computers as well as industrial computers to serve the real-time processing capabilities for better consolidation of workload via standardized interfaces, specifically in a period of using Industry 4.0 technology. Thus, the rise in demand for IoT and HMI across industries is expected to fuel growth of the global rugged display market over the forecast period.

Global Rugged Display Market Opportunities:

Growing public and private spending with increasing cyber threats is anticipated to create growth opportunities in the global rugged display market over the forecast period. Governments are increasingly facing cyber threats, and to overcome this challenge, the spending by public and private sector is increasing all over the world. For instance, in January 2021, Ibit Systems Ltd. received a nearly US$ 24 Billion contract from the Dutch Ministry of Defense for supplying the Royal Netherlands Army with novel vehicular tactical computers.

Furthermore, growing technological advancements and reduced initial costs are the factors expected to generate growth opportunities in the global rugged display market over the forecast period. Market vendors are focusing on creating smaller sized rugged displays such as handheld tablets or smartphones. For instance, in September 2020, Borqs Technologies, Inc. announced the partnership with Juniper Systems to develop solutions for different applications of mobile data collection in hazardous and harsh work environments.

Global Rugged Display Market Restraints:

Adoption of consumer-grade devices for industrial applications is limiting growth of the market

Consumer-grade devices have become highly common in companies, as employees have been relying on these devices. Due to rapid incorporation of the novel sophisticated technologies to smartphones, organizations are increasingly relying on consumer-grade devices, owing to their minimal cost, employee satisfaction, and operations levels. This in turn is impacting the investment by organizations in rugged devices. This factor is hence expected to hamper growth of the global rugged display market over the forecast period.

Lack of technological adoption in mission-critical sectors such as defense and military to hinder the market growth

Mission-critical areas such as defense and military show lack of technological adoption compared to the launch of these technologies in the market. Thus, some of the technological advancements could not transfer as rapidly as the systems in these sectors, which are mostly old. For instance, the use of Windows 10 started only recently. These restraints are thus, anticipated to limit adoption of display devices, as market players still possess several products to offer. This factor is therefore projected to hamper growth of the global rugged display market over the forecast period.