ROPE COUNTER MARKET ANALYSIS

Restraints

The high price of rope counter is a major factor that limits growth of the market. This pushed start-up gyms & fitness centres and in-house users to buy second-hand equipment. Therefore, high prices of rope counter is a major factor hampering purchase of new for commercial purpose, which negatively affected sales of new rope counter equipment.

Market Drivers

Rising awareness among people related to health and fitness is one of the major driving factors for growth of the global rope counter market. This is attributed to increasing obesity, which demands for fitness equipment. For instance, in 2013, according to the Institute for Health Metrics and Evaluation analysis, nearly 30% of the world population were either suffering from obesity or overweight, globally. Thus, increasing obesity worldwide leads to high risk of diseases such as diabetes, asthma, and heart attack. For instance, according to the diabetics.org, the total number of people in the U.S. suffering from diabetics was 7.2 million in 2014, and in 2015, 1.5 million new cases were reported which was 6.7% per 1,000 persons. According to World Health Organisation (WHO), in 2015, diabetes was the direct cause of 1.6 million deaths and in 2012, high blood glucose was the cause of another 2.2 million deaths, globally. Therefore, in order to reduce risk associated with obesity, demand for advanced fitness equipment is increasing significantly. Rope counter is a digital circuit that helps in monitoring blood sugar level, blood pressure level, heart rate, sleep patterns, skin temperature, and others generating results in a few seconds. Hence, advancement in technology, which in turn helps in innovating the existing fitness equipment or devices will help in boosting growth of the global rope counter market.

Furthermore, growing government initiative programs related to health awareness is another factor propelling growth of the market. For instance, in May 2004, in the 57th World Health Assembly (WHA) endorsed the World Health Organization’s (WHO), Global Strategy on Diet, Physical Activity, and Health. The aim of this strategy is to promote and protect health by guiding at each individual, community, national, and global level such that it helps in reducing disease and death rates related to unhealthy diet and physical inactivity. Growing awareness among people will inadvertently increase demand for advanced fitness equipment that is expected to help people in reducing risk related to overweight or obesity disease. Hence, all these factors will help in propelling growth of the market.