Market Outlook
Asia Pacific is projected to emerge as the largest and fastest growing market over the forecast period, owing to increase in construction and infrastructure industries in emerging economies such as China and India. Furthermore, growing demand and rapid industrialization in countries such as Taiwan, Malaysia, and others in the region is propelling demand for roof coatings in Asia Pacific. Rising disposable income and purchasing power of the population in India and China are contributing significantly to the roofing coatings market. Presence of key players in the region has led to an increase in the number of construction projects in Asia Pacific. Additionally, availability of work force, land, and relatively lax regulations by environmental agencies in the region is likely to benefit the market significantly. North America is projected to be the second largest market for roof coatings, particularly for polymer and reflective roof coatings. Europe, on the other hand, is expected to witness a gradual growth owing to an economic crisis in the region.
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