RIVAROXABAN MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Increase in aging population

Aging population is another notable driver which is projected to fuel higher demand for rivaroxaban in global markets. Medical studies indicate that risks of both atrial fibrillation and venous thromboembolism increases significantly with age. The population aged 60 years and above are more predisposed to these conditions. According to data, people aged 80 years and above have five times higher likelihood of atrial fibrillation compared to general population. Similarly, incidence of venous thromboembolism is highest among people aged 60-79 years. With improvements in public health, hygiene and medical advances, average life expectancy has risen steeply globally. A larger section of the population is now surviving beyond 60 years of age. According to estimates by the United Nations, over next three decades number of elderly aged 60 years and above will nearly double to reach around 2 billion worldwide. This demographic transition has direct implications on disease epidemiology and pharma markets. The large elderly population base will encompass higher patient pool for atrial fibrillation and venous thromboembolism in turn driving prescriptions for oral anticoagulants including rivaroxaban. Apart from disease prevalence, aging population also prefers novel oral anticoagulants over vitamin K antagonists due to better safety, efficacy and convenience. The proliferation of geriatric population worldwide hence acts as a prominent growth lever for rivaroxaban market in long term.