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Convenience of portability and portion controlAnother major driver is the convenience offered by rigid packages in terms of portability and portion control. Rigid containers allow measured single-use or single-serve volumes of products to be quickly transported and consumed ‘on-the-go’. Foods, beverages, cosmetics commonly come in rigid cans, bottles, jars or boxes in predetermined amounts. This encourages consumers to purchase in manageable quantities depending on immediate needs. They need not worry about unused portions getting wasted. Rigid packaging with re-closable lids, pour spouts or snap caps allow easy dispensing of exact amounts. Liquids and viscous semi-solids like soup, shampoo, spread, and others can be carried without spillage due to the sturdiness of rigid materials. The rigidity also helps brand owners to differentiate their products.
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